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Write better updates

A few practical rules for writing updates that are easy to read and feel professional.

Strong updates are usually short, specific, and real.

A simple writing rule

Write like you are explaining the update to a customer in person.

That usually means:

  • one clear topic
  • short paragraphs
  • plain words
  • a real example or detail

Good update ideas

  • a job you recently completed
  • a service you want people to know about
  • a photo with a short explanation
  • a quick seasonal reminder

Avoid this

  • very long blocks of text
  • too much jargon
  • posting without any context
  • filling the page with repeated sales lines

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